This 2026 D&AD New Blood challenged me to explore modern reading habits through the lens of typefaces.

After long hours of researching, brainstorming, drafting, and editing, I designed Antarctica.

The goal of the website is to improve online book discussions and personalise the experience of digital book clubs, making typeface a part of the user’s identity.

It was fun to learn more about why we read and the psychological impact of typefaces. This brief gave me the opportunity to build on my graphic design skills and presentation skills.